– A focused 6‑month SEO sprint (content + schema) could lift organic traffic by 15‑20 % and improve the “top‑3 ranking” keyword share from 38 % to 48 %. 5. Social Media & Community | Platform | Followers (Feb 2026) | Engagement Rate* | Content Pillars | Notable Campaigns | |----------|----------------------|------------------|-----------------|-------------------| | Instagram | 550 k | 2.2 % | Lifestyle shots, user‑generated content (UGC), limited‑edition colour drops. | “#EskySummer” – 1 M+ impressions, drove 8 % traffic spike. | | TikTok | 210 k | 3.8 % (high for retail) | Short “cooler‑hack” videos, unboxing, influencer “camp‑vlog” collabs. | “Cooler Challenge” – 4 M total views, 12 k user‑generated videos. | | Facebook | 320 k | 1.1 % | Event promotion, customer service, community polls. | “Esky Picnic Party” – live‑stream sold out 5 k tickets. | | Pinterest | 78 k | 1.5 % | “Camping checklist” pins, recipe boards. | “Cooler‑Ready Recipes” board – 200 k repins. | | YouTube | 45 k | 1.8 % | Product demos, “how‑to” series, behind‑the‑scenes (factory tour). | “Smart Cooler Demo” – 180 k views, drove 4 % of smart‑cooler pre‑orders. |